It has been a long time since advertisers realised they can use the power of social media influencers to persuade online audience to buy their products or services. This is different from direct advertisement when products and services are directly fed to the prospective consumer’s attention. Influencer marketing relies on the popularity or reputation of […]
Facebook has become so intertwined with our day to day lives that we don’t even notice anymore the amount of time we scroll through this social media platform every day. The popularity of Facebook among Indian users remains as intact as ever. In fact, it has even become a cultural necessity to keep up with […]
Online advertising helps thousands of businesses of all sizes to grow every day and make tremendous profit. It is one of the most successful means of marketing a product or brand online. There are a thousand ways you can publish your ad online. This includes both paid and organic ads. PAY PER CLICK The pay-per-click […]
If you can pin point one certain type of content that currently dominates all social media platforms it is video. Video content can be a great tool for promoting a product, brand or service. The importance of video marketing for SEO and digital marketing has spiked up by a large margin in the recent years. […]
Content marketing is a powerful way to build trust with your targeted audience. Content plays a key role in attracting an audience and make them stay on the website more. All digital marketing gurus agree upon the importance of content marketing in successful digital marketing strategies. Online content marketing has even progressed into deciding the […]
Gone are the days businessmen have to put up billboards and flyers to advertise their products. It’s been a while since those billboards are digitised and the world has simultaneously got bigger but concised into small screens. One of the most crucial steps in building successful brand awareness is Digital Marketing. Good digital marketing techniques […]
LinkedIn Advertising is a highly cost-effective method to reach more business owners and decision makers. You will be able to reach well defined, highly specific groups of users on LinkedIn, target users by job title, experience, industry etc. If you are able to define your target audience, then you can reach them by advertising on […]
Facebook describe the Audience Network as: “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites, Instant Articles, and videos.” Essentially, the Audience Network is a display ad network run by Facebook, comprising of a variety of mobile placements from apps and websites. Audience Network allows advertisers to extend Facebook and Instagram campaigns across the Internet – onto thousands of high-quality websites and apps. People spend a lot of their time on Facebook and Instagram. But they are also spending time on other apps and sites. Audience Network helps advertisers reach more of the people they care about in the other places where they’re spending their time. In a Facebook ad campaign study, conversion rates were eight times higher amongst people who saw ads across Facebook, Instagram and Audience Network than people who only saw the ads on Facebook. Audience Network ads use the same targeting, auction, delivery and measurement systems as Facebook ads. The Benefits of Facebook‘s Audience Network The audience network allows you to reach Facebook users when they aren’t on Facebook, and even allows you to reach people who are not Facebook members at all , because of the data Facebook have gathered from third party sites and apps. This means it can expand the reach of your campaigns significantly, which makes it ideal if you have high reach objectives or a small niche audience which you need to reach because it provides you with additional opportunities to reach them. Facebook claim that the Audience Network is virtually fraud-free and doesn’t have bot traffic, which if true, makes it a reliable ad platform on which to be spending your advertising budget. 80% of Audience Network impressions are now native , which makes it a great platform to reach your audience in a way that isn’t as intrusive as traditional banner advertising. The Cost per Click on the Audience Network is often lower than other placements such as Newsfeed, which means that if it does convert well for your brand or client, the conversions will often be very cost effective. Facebook are constantly trying to improve the content on the Audience Network, through something called ‘Advertiser Outcome Score’. This is feedback that publishers are given about how ads perform on their content, compared to the Newsfeed. This is designed to encourage publishers to then work to further improve their content to make the network better for advertisers. Tips for Getting the Most Out of the Audience Network ●Keep an eye on the frequency of your ads (customise the columns in the reporting interface to include the frequency column) to ensure that your ads don’t become a nuisance by being shown at very high frequencies on the Audience Network. ●Split out the Audience Network into its own ad set if you have enough budgets to do so. This is because the Audience Network is likely to convert at different rates compared to the other placements, and by having it in a separate ad set you can allocate it a separate budget based on its performance. ●Opt into the Audience network if you are targeting a very specific audience as this will help provide you with more opportunities to reach that small audience even when they are not on Facebook. ●If for any reason your website or landing page is not mobile optimised, avoid the Audience Network because it is fully mobile-only, and means the traffic arriving on your site will be from mobile devices. ●Always review your campaign performance by network and analyse the performance of each network, including the Audience Network.
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