Google Analytics is an application that provides real-time statistics and analysis of user interaction with the website by tracking activity. Website owners analyze their visitors, with the objective of interpreting and optimizing website’s performance. Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates […]
Businesses took notice of social media that has revolutionized the way marketing is done. The benefits are endless with a well-executed social media strategy. Let’s take a deep dive into the best tactics around. 1. Plan your goals and objectives Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social […]
Videos on YouTube are easy as the platform is pretty smart at understanding how much your audience interacts with and likes your videos. Create videos people want to watch. In the past, it was enough to just make a video version of what you were already creating, and your user base would eat it up. […]
Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get […]
Pixels are common across most advertising platforms. They’re used to drop a cookie that will track visitors on your website so you can advertise to them later. This is called retargeting. Once you advertise to past website visitors, Facebook pixels can also be used to track their behavior when they’re back on your website. What is […]
Branding is vital to establish a differentiated identity for your YouTube channel. It promotes loyalty and retention among audiences. Thus, create a memorable brand to attract more viewers and ensure they keep coming back for more. Use these 7 effective strategies to successfully brand your YouTube channel: Create a brand that corresponds to the content […]
If you’ve ever visited some website and then see their banner ads seemingly following you around the web, then you’ve been re targeted. Go to Amazon.com some time and check out a product. Then, watch how you see Amazon ads for that product on other websites for some time. Basically, what happens is that a person […]
Customizing the internet resources to market your product or services is the major catch for businesses in this generation of online marketing. Digital channels like search engines, social media, email and websites makes marketing businesses easier. The outlook of people has changed considerably as they move from shopping at the market to shopping online. Apart […]
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