Author: hemitodigital

Google ads

What makes the structure of a Google Ads account so crucial?

In essence, the structure of your Google Ads account empowers you to manage the triggering, timing, and placement of your ads. Without a properly organized account, it’s akin to driving an inadequately constructed car – risks are inevitable. Being the best digital marketing company in Kochi, remember that a well-structured account will:   Guarantee that […]

social media optimization

How social media optimization(SMO) helps in lead generation?

Social Media Optimization (SMO) refers to leveraging social media networks to enhance an organization’s message and online presence. It’s a digital marketing approach that can aid in the promotion of new products and services, establishing connections with clients, and mitigating potentially harmful news through the best digital marketing company in Kochi. For many years, search […]

Artificial Intelligence

What are the best AI and marketing automation tools?

In the past, artificial intelligence (AI) was depicted as a futuristic idea in science fiction movies and books. However, in our highly advanced digital era, it has become a common reality. Access to AI has never been easier, and it has transformed industries by enhancing intelligence and efficiency. This includes the marketing industry. Marketing automation, […]

PPC data

2 Important Formulas for PPC Data Interpretation

PPC advertising is a highly targeted and effective marketing tool, but to understand how it can work for you, you need to track certain metrics and understand certain formulas to determine its true value. There are several formulas within the categories of Cost Per Click (CPC) and Return On Investment (ROI) that will give you […]

twitter analytics

6 Ways to Use Twitter Analytics

Twitter provides real-time information about events and happenings around the globe. As well as fostering connections and building trust, it promotes conversation and engagement. Use Twitter correctly and it can be an excellent marketing tool for brands. According to ‘The Global State of Digital 2022’, Twitter ranks 7th among internet users between 16 and 64 […]

B2B Audience

LinkedIn Analytics: How to Use It for B2B Audiences

Since it launched 20 years ago, LinkedIn has evolved into a career-building network that allows users to build a personal brand and showcase their professional portfolios online to peers, companies, and recruiters. It is an excellent platform for B2B marketing and for networking from a business perspective. Linkedin’s analytics are perfectly suited to B2B businesses […]

digital pr

How Can Digital PR Improve a Brand’s Presence?

There’s a digital revolution going on all over the world.Almost every day there is something new is coming out and once in a while some of them are bigger news. However big is your business is and whatever field it operates in, getting its name out there is your top priority. In these days brands […]

email marketing

The Ultimate Guide to E-commerce Email Marketing

What is email marketing? Email marketing is the practice of sending messages to potential customers or current customers to boost your business. You can sell, educate and build loyalty by sending emails to prospective and current customers. It helps in developing brand awareness, building reputation, and helps in developing a trustworthy relationship with the customers. […]