The new Covid world order has spurred Kerala into a radical new wave of change. And a good chunk of credit goes to social media influencers in popular social media platforms revolutionising Kerala, one step at a time. Thanks to the pandemic driven lockdown and the consequent increase in internet buzz, last year has witnessed […]
Several years ago, the idea of using social media for business might not have sounded important. Today social media has become a necessary ingredient for successful marketing of brands, products and services. Social media in business has come a long way from simple being used to broadcast brand image. Social media marketing has the power […]
What is online reputation management? Everyone has an online reputation. When it comes to brands/ businesses/products online reputation essentially defines the way they are perceived by potential consumers who search for them or happens to stumble upon them in internet. Online reputation management companies therefore controls the way a business is presented in the digital […]
Mobile marketing is definitely in everyone’s list of latest marketing trends now. And rightfully so. Mobile optimised websites play a crucial role in the success of any business now. The term mobile marketing covers a broad spectrum of strategies that intend to reach customers through their mobile devices. There’s a lot that can be done […]
It has been a long time since advertisers realised they can use the power of social media influencers to persuade online audience to buy their products or services. This is different from direct advertisement when products and services are directly fed to the prospective consumer’s attention. Influencer marketing relies on the popularity or reputation of […]
Facebook has become so intertwined with our day to day lives that we don’t even notice anymore the amount of time we scroll through this social media platform every day. The popularity of Facebook among Indian users remains as intact as ever. In fact, it has even become a cultural necessity to keep up with […]
Online advertising helps thousands of businesses of all sizes to grow every day and make tremendous profit. It is one of the most successful means of marketing a product or brand online. There are a thousand ways you can publish your ad online. This includes both paid and organic ads. PAY PER CLICK The pay-per-click […]
If you can pin point one certain type of content that currently dominates all social media platforms it is video. Video content can be a great tool for promoting a product, brand or service. The importance of video marketing for SEO and digital marketing has spiked up by a large margin in the recent years. […]
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