Videos are preferred any day over text by people, especially those who do not have much patience to read lengthy articles. Every day, scores of people browse platforms like YouTube to watch videos that range from entertainment to information. The possibilities of reaching one’s desired audience are endless on Youtube if used wisely. Both YouTube and Google follow almost similar rules when it concerns ranking results. It is also important to note that both these platforms aim at providing the best experience for their users. This should be kept in mind when attempting to crack the code of YouTube search ranking. Being the best digital marketing company in Kochi and having significant years of experience, we want to share some tips that will help boost your search ranking on YouTube:

1. Pick appropriate keywords

Keywords are powerful tools that help give visibility to your content. Since everyone is fighting for a share of their spot on the internet world, it is all the more important to ensure that keywords are selected after thorough research. It is crucial to choose keywords that are unique from your competition yet match the exact intent of the potential user. It is wise to choose keywords with lesser competition to ensure your content catches the eye of your targeted user. Hiring the services of the best social media marketing company in Kochi can help with that if you are not sure. However, we list some keyword tools that you can rely on:

• Google Trends
• Uber Suggest
• Semrush

2. Include keywords in your video title and video file name

If you are wondering how to maximize video views on YouTube, it is essential to include the appropriate keywords in the title. This is because it plays a huge role in helping the audience identify whether they are getting exactly what they wanted. Similarly, the right keywords need to be placed in the video file name as well. This helps in YouTube video optimization by ensuring that the content is relevant to the audience’s search.

3. Craft the perfect Youtube video description

An excellent description helps both the audience and YouTube in identifying whether the content matches the search intent of the user. It plays a huge role in ranking numbers. Youtube advises video creators to include the important information first so that the audience can quickly decide whether to watch the content or not. The services of a renowned web designing company in Kochi will create the best video description that matches your business. The ideal YouTube SEO strategy includes strategically placing the most relevant keywords toward the start of the video description. This immensely modifies the search ranking of any content on YouTube. It is also to be noted that the description does not exceed 200 words.

4. Add a relevant search keyword to your YouTube channel name

If you are confused about how to optimize YouTube videos, the best and easiest strategy to organically rank on YouTube search is to include the keyword in your channel’s name. This is the simplest secret on how to optimize a YouTube channel. If you want to know how to do that effectively, hiring the services of the best social media marketing agency in Kochi will help you.

5. Use relevant hashtags to rank for an intended content

Just like choosing keywords, hashtags should also be chosen with care. It plays a pivotal role in improving search rankings. Ultimately, the user should be the prime focus when you devise methods to improve your search ranking on YouTube. The more useful the content, the more the chances of an increased rank!