Online advertising uses internet as a medium for obtaining traffic for business/brand and also it is used for the purpose of sending marketing messages to the right customers. Online advertising is best used for driving traffic to your site and also for building awareness for your brand. It is one of the most effective and […]
Google Adwords is Google’s advertising system in which the advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. By running more ads with Google Adwords it helps you to generate more leads and revenue for your business. Along with this with the help of Google Adwords you […]
In the technology-driven modern world, social media marketing (SMM) a form of internet marketing is most used to achieve business and marketing goals. Social Media Marketing includes many activities like posting text and image updates, videos and other content that drives audience engagement. The social media networking sites helps individuals, business group and organizations to […]
Internet users are on a rise these days. The people use it for business or for personal needs like shopping through ecommerce sites and even for scientific research. This is where quality search results come to help. Most of them click only the websites ranked on the first page of SERPs. This is why SEO […]
What is called machine learning is also artificial intelligence easily demonstrated by machines, especially in contrast to the natural intelligence. The research is about “intelligent agents” that has perception about environment and can successfully achieve the goals. When a machine does “cognitive” actions like those by humans, it is Artificial Intelligence. The scope of AI […]
On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. The major search engines make the majority of their revenue from advertising. Increasingly paid search ads are dominating SERPs and social channels. Use paid search to your advantage, especially if your site is new. […]
Google Analytics is an application that provides real-time statistics and analysis of user interaction with the website by tracking activity. Website owners analyze their visitors, with the objective of interpreting and optimizing website’s performance. Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates […]
Businesses took notice of social media that has revolutionized the way marketing is done. The benefits are endless with a well-executed social media strategy. Let’s take a deep dive into the best tactics around. 1. Plan your goals and objectives Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social […]
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