12 tips to great social media marketing
Businesses took notice of social media that has revolutionized the way marketing is done. The benefits are endless with a well-executed social media strategy. Let’s take a deep dive into the best tactics around.
1. Plan your goals and objectives
Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy. If you don’t know what you want, how are you supposed to achieve it? Not to mention, you can’t measure or evolve your strategies over time if you don’t have strong goals to begin with. Your social media goals should align with your overall marketing efforts.
2. Learn about your audience
Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit. But, in order to do that, you need to understand your audience – inside and out. You should be able to pinpoint their needs, wants, and desires -if you have a hope of creating a successful social media strategy.
3. Run contests
Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement. There are a number of tools you can use to create an outstanding giveaway or sweepstakes. The key to executing a successful contest is offering something of tremendous value. Something that’ll be irresistible to your audience.
4. Craft your content carefully
Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong. Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network
5. No more sales tactics
Intrusive, traditional marketing went out the window a long time ago, for good reason. People don’t want to be sold too. They want to establish real connections and relationships with you. That’s the secret sauce to getting your audience or customers to trust you. And, if they trust you – they’ll buy from you. Consumers find it off-putting when brands and businesses post too many promotions.
6. Take advantage of video content
Unless you’ve been living under a rock, you know how potent video content has become. Especially in social media marketing. So, if you haven’t already, it’s time to jump on that bandwagon as soon as possible! There are loads of different ways to use video content in your social media strategy. But live video (like Facebook Live Videos) appears to be all the rage right now.
7. Create mind-blowing images
It probably comes as no surprise that crafting mind-blowing images for social media should be a top-priority. You don’t need to be a graphic designer to design stunning graphics for your brand. Your other option is to outsource. Many business owners and bloggers do this – and its money well spent.
8. Connect with your audience
If you’re not building relationships with your audience and/or customers – it’ll have disastrous effects on your business. Expanding your reach is undoubtedly forefront in your mind. And the best way to do this is by connecting in a genuine way with your audience. This will lead to targeted people landing smack dab on your website and purchasing your services or products. Social media is one of the best tools to bring in new customers or clients.
9. Use the right tools
The tools you choose will determine the strength of your entire social media marketing strategy. Finding the right tools will ensure your strategy runs effortlessly. You’ll need to decide which social media automation tool you’ll be using to schedule your social content. Weigh up your options – every business has different needs and requirements.
10. Start a Facebook group
With the drastic changes occurring within social media – Facebook was hit the hardest. Face book’s algorithm changed, making Facebook pages more challenging to grow or profit from. Basically, Facebook is saying you’ll be seeing more from your friends, family, and groups in your newsfeeds. And less “public content”, such as from businesses or brands.
11. Promotion is the key
You could create the most mind-blowing, quality content on the web – but if nobody gets eyes on it, you’re not going to see results. That’s where promotion comes in. We’ve talked about automation tools; it’s vital that you use them for the social media platforms you’ve chosen for your social media strategy. This’ll maximize the number of people who see your content and it’ll help to skyrocket your website traffic and your income. Creating outstanding and diverse content for social media is crucial, but don’t overlook the promotion process.
12. Consider the latest trends and changes
Staying ahead of the curb is essential in social media marketing. It’s forever changing, and algorithms are being altered left, right, and center making it your job to stay on top of the latest trends and changes in social media. This includes reading up on current statistics for the social platforms you use and social media statistics in general.