Branding is vital to establish a differentiated identity for your YouTube channel. It promotes loyalty and retention among audiences. Thus, create a memorable brand to attract more viewers and ensure they keep coming back for more.

Use these 7 effective strategies to successfully brand your YouTube channel:

1. Create a brand that corresponds to the content of your videos

The brand you create for your YouTube channel should align with the kind of content you produce. Use relevant branding elements that communicate your channel’s key message consistently.

2. Choose an appropriate channel name

Choose a short, unique and memorable name to give your YouTube channel an identity. Your channel name should convey what viewers can expect from your videos.

3. Use a visually appealing channel icon

Channel icon is one of most important branding elements. It visually represents your YouTube channel across all online platforms. A channel icon appears beside your comments, underneath your video on the watch page and on the main channel page. YouTube recommends you to use a square or rounded image that renders at 98×98 px for your channel icon.

4. Introduce viewers to your channel with a channel trailer

A channel trailer is essentially a preview of your YouTube channel and everything it has to offer. Make your channel trailer short, creative and interesting in order to hook viewers instantly.

5. Show off your personality with creative channel art

Channel art is a large banner or header image that appears on top of your YouTube channel. The image dimension recommended for your channel art is 2560×1440 px. However, it is vital to optimize your banner image to look good on all digital devices.

6. Write an impressive channel description

Channel description appears on the “About” tab and gives viewers a brief overview of your YouTube channel. Consider your channel description as an elevator pitch where you can promote your channel to prospective subscribers. Write a description that is informative, creative and reflects your style.

7. Use a branding watermark

The branding watermark enables you to embed your YouTube channel logo across all your videos. The watermark is displayed on the bottom right corner of the video.

The above branding strategies will leave a long lasting impression about your YouTube channel in the minds of viewers. Use these 7 effective branding tips to get viewers to come back to your YouTube channel regularly.