Instagram is emerging as one of the most influential marketing platforms for all most all businesses ranging from small to large scale. After its formation it has transformed itself into photo sharing platform. The statistics shows that nearly 800 million monthly users are active on the site. Every day about 60 million photos are posted and 1.6 billion daily ‘likes’ are given. To stay at the top of the strategy it is very important to post the right kind of content to stay relevant to current followers while also bringing in new ones. The fact is that for the top 100 brands in the world, 90% of them have an Instagram account. This clearly indicates the importance of Instagram as a marketing platform. Before discussing about the other main benefits of Instagram and its user base, we have to point out the sheer volume of potential customers that are just waiting to interact with your brand. These are not just followers; these are people who have a history of buying on the Instagram platform. Another interesting fact is that Instagram pictures tend to be aspiring, meaning that they show us a peek into a life we’d like to lead. Instagram has become the perfect platform which allows brands to humanize their content, recruit new talent, showcase products and inspire their audience. A target market is comprised of real people, so your marketing efforts have to stay as fluid and flexible as they are to stay in front of them, this makes Instagram marketing more business friendly. Some of the main benefits of Instagram marketing are:
 Instagram enables your business to connect with customers across multiple channels.
 Makes your business strategy smarter by making your business visible to targeted audience.
 Instagram marketing ensures add more engagement and traffic for your business.
 Strengthens your business relationship with your followers and potential customers
 Instagram can fuel up your marketing efforts.