With the development of new innovative techniques and most modern technologies in the field of marketing had given rise to many new tools for digital marketing. As the technological innovation is paving way to more effective marketing tools through social media networking sites. Within a very short span of time Linkedin have been emerged as an efficacious element which helped both large scale and small scale business organizations to attain traffic. With the help of LinkedIn pages every business group can introduce new products and services to the target audience and also can explain in detail what your service or product is about. And analysis suggests that when compared with other social media platforms like facebook and Instagram, LinkedIn creates more traffic and more lead generation. And at the same time it is a powerful tool for b2b business. The most interesting fact is that LinkedIn is the most used social media platforms amongst the 500 Fortune companies. The LinkedIn is not only used to network but also to share content that can induce the attention of the targeted audience. Use Linkedin to attain traffic for your business and step into the world of marketing with all new innovative tools. Undoubtedly, it is a proven fact that is; Linkedin is a brilliant option for lead generation for companies which invest more time and effort for generating significant Linkedin strategy. Some of the major benefits of LinkedIn marketing include:

 A Linkedin business page helps in networking and also helps in generating quality leads and paves way for the creation of quality leads and thus creating a public image on a global sphere.
 Helps in introducing a product or service which your business have developed. If the content used also mentions about discounts, promotions, latest product information, customer service this will increase sales with the help of Linkedin.
 Linkedin along with all the mentioned features also increases search engine rankings and also makes it possible for business to attain more traffic and gather customers.
 Linkedin marketing enables in finding and gathering new hires which helps in business owners to recruit.