YouTube marketing is one of the important marketing platforms used world widely. This is solely because of its feature to go ‘viral’ and its potential to get repeatedly shared on social media platforms. At the same time You Tube is always an entertaining hub for all, irrespective of the age, gender, and nationality and it is an essential marketing tool for business. As YouTube is the second largest search engine it can increase your brand presence at the same time can bring effective changes in the SEO. As the main driving forces of YouTube are videos this can grab the attention of many potential customers and audiences. Videos are creating a huge impact nowadays; it is dominating the world of marketing and if your marketing strategy doesn’t include the use of videos that can seriously affect the traffic of your business. YouTube always has a diverse audience which uses both YouTube and Google search to find content which they are looking for. If you really want to survive on YouTube you have to do more when compared to other social media platforms. The main use of YouTube is about watching videos, not discussing them. YouTube is all about the viewer’s experience, not a social one. If people want to do this, they’ll share the video onto their own social platforms. Some of the main advantages of YouTube marketing include:
 Marketing done using YouTube can capture more attention for you business.
 As 81% of businesses use video as a marketing tool, as this will generate high traffic volume.
 YouTube marketing can gain more ROI as the result of multiple video marketing channels.
 You tube marketing can boost search engine rankings and also can grow brand awareness.
 As YouTube is an international sensation which reaches audiences around the globe thus boosting the platform’s popularity.
YouTube marketing is becoming more and more important platform to spread content and to gain traffic for business. When the YouTube views increase, this will positively help the business. If used effectively YouTube marketing will helps in building trust and traffic for your business.