Instagram Is the Most Active Influencer Channel
While blog posts were once a prime domain for influencer marketing efforts, brands are increasingly targeting specific platforms—and Instagram has emerged as the clear choice, according to “Major Insights From Micro-Influencers,” a survey of 400 micro-influencers conducted by Atlanta-based Everywhere Agency. About 80% of the micro-influencers surveyed reported an increase in platform-specific campaigns and the […]
