PPC advertising is a highly targeted and effective marketing tool, but to understand how it can work for you, you need to track certain metrics and understand certain formulas to determine its true value. There are several formulas within the categories of Cost Per Click (CPC) and Return On Investment (ROI) that will give you […]
Twitter provides real-time information about events and happenings around the globe. As well as fostering connections and building trust, it promotes conversation and engagement. Use Twitter correctly and it can be an excellent marketing tool for brands. According to ‘The Global State of Digital 2022’, Twitter ranks 7th among internet users between 16 and 64 […]
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