52% of video ranking for the keyword “how-to” have more than 100 words in the description. At the same time, the general sample has only 31%. The above-mentioned 52% of videos are longer than 5 minutes while the general sample has only 33%.
Only 8% of the videos with timestamps ranked at the first position. 55% of videos have a match ratio between the title and keyword equal to 1.
According to the Machine Learning model used for this study, the major parameters are title similarity with keyword ratio, number of views, and video duration.
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