Google is an important platform which triggers marketing to the next level. 90% of people use Google to search for a product, brand or service. Having a prominent place on the worldwide web is the main path towards successful marketing strategy. There may be hundreds of people who search for a product like yours right now. If the front page of the Google search shows your business there is a high chance that you will convert them into buying customers. It’s a known fact that Google has dominated the search engine market, and therefore has a larger search volume and more reach. Google at the at most level provides a search driven marketing platform which helps advertisers to target users by displaying adverts based on keywords entered into Google Search when a person is looking for a brand or a service.