LinkedIn Analytics: How to Use It for B2B Audiences
Since it launched 20 years ago, LinkedIn has evolved into a career-building network that allows users to build a personal brand and showcase their professional portfolios online to peers, companies, and recruiters. It is an excellent platform for B2B marketing and for networking from a business perspective. Linkedin’s analytics are perfectly suited to B2B businesses for making good marketing decisions, and effective investments. Like any other social media platform, LinkedIn requires a good strategy in order to be successful. Hemito Digital is a leading social media marketing company in Kochi that can help you in boosting your business through LinkedIn.
What is LinkedIn Analytics?
LinkedIn analytics is a set of metrics that enables you to evaluate the effectiveness of your posts, updates, and overall platform strategy. Statistics give you important information about your audience and how they interact with the information on your corporate page. The LinkedIn analytics tool gives social media managers, marketers, and content creators knowledge about their audiences and the kinds of content they are most interested in.
Getting Started with LinkedIn Analytics
Creating a LinkedIn account will automatically give you access to the platform’s analytics. The easiest way to create a LinkedIn page is to click on LinkedIn Pages and click ‘Create Page’, which will direct you to a screen where you can select the type of page you want. Once that’s done, just click ‘create page’ and it’s time to get started. Log into your LinkedIn profile and open your company page to access LinkedIn analytics tools. You can set up users as admins or analysts, and these are the only ones who can access analytics.
Types of LinkedIn Analytics
There are six LinkedIn Tools and analytics that are designed to measure various metrics on your company page. You can easily access data and gain insights from these to drive engagement and improve performance on your company page.
It is simple as it shows how many visitors came to your company page. This section shows the number of page views, unique visitors, and Custom button clicks in the past 30 days as well as the percentage change over time. Analyzing your visitors’ behavior can help you spot patterns that can help you create content tailored to their needs. Engaging visitors would help them learn more about your brand, but it would also increase your LinkedIn engagement by converting them into new followers. If you’re looking to boost your visibility and see how many people are checking out your content, here’s where you begin. Visitor analytics allows you to filter by time periods, page sections, page views, and unique visitors, as well as by job function, seniority, company size, and industry. Hemito Digital is a leading linkedIn marketing company in Kochi that assist you in LinkedIn marketing.
For marketers who are playing the long game, attracting followers is one of the most important metrics. This feature shows the demographics and sources of your followers. It simply means this feature let you know who is following your page and helps in engaging with them. You’ve gained a repeat customer if you can convince visitors to subscribe to your marketing communications and like your company or content on your LinkedIn page. In order to succeed in your business plans, you need to have a variety of followers, depending on whether you are looking for new partners or investors, recruiting skilled professionals, or simply establishing new connections. The Follower Demographics feature allows you to categorize followers according to their location, profession, industry, company size, etc.
Update analytics let you see the performance of your posts. This will help you measure your company page’s performance according to the quality, format, and topic you share. Your updated data will help you determine what content is resonating with your audience and what content is not. This feature helps you to find out what kind of reactions are you getting every month. Through this, you can track the performance of your content over a specific timeline.
Competitor analytics was introduced at the end of 2021. It is a great way to see what your competitors are doing and you can compare your performance with theirs. Under the ‘Analytics’ tab (currently limited to multiple users), this feature compares follower metrics with organic content metrics. To see a breakdown of reactions, comments, and shares, click on the value in the Total Engagement column.
You can track leads and conversions if you have a lead generation form on your LinkedIn page. To determine the effectiveness of your campaigns, look at metrics such as conversion rate and cost per lead. By viewing metrics such as completion rate, cost per lead, and more, you can measure your campaign’s impact. To improve your results, you can use this data to determine what is working and what isn’t.
Employee Advocacy Analytics
LinkedIn Page admin can use these numbers to determine how employees engage with recommended content. Metrics such as the number of recommendations made for employees and the number of comments on employee posts are available. The number of referrals made for employees linked to your LinkedIn page, reshare, and comments made by LinkedIn members are included here.
You now have a thorough understanding of LinkedIn analytics, including what it is, how to get it, and the types of insights it may provide. Keep in mind that both LinkedIn’s analytics and the platform itself are dynamic. You even understand how to maximize this information to improve the outcomes of your LinkedIn marketing plan. Make use of these pointers to develop a strong LinkedIn marketing plan and succeed as a B2B marketer. Hemito Digital is a leading digital marketing company in Kochi that helps you with LinkedIn marketing. The team at Hemito Digital offers in-depth analytics for LinkedIn and other social media networks.