Customizing the internet resources to market your product or services is the major catch for businesses in this generation of online marketing. Digital channels like search engines, social media, email and websites makes marketing businesses easier. The outlook of people has changed considerably as they move from shopping at the market to shopping online. Apart from the websites, digital advertising, email marketing, online brochures are the best used techniques in digital marketing.

A content maker generates leads through managing creative blogs that help drive traffic to the websites. A social media marketer promotes these blog posts by paid as well as organic posts. There is still another email marketer who helps manage email campaigns promoting the business. Digital marketers drive brand awareness and lead generation through all these channels like social media, blogs, websites, email, display advertising.

A major breakthrough comes from the key performance indicators, (KPIs), for each channel to measure the online presence of companies. For example, a digital marketer in charge of Search Engine Optimization, measures the organic traffic, which is the traffic to the websites from visitors who find the website via Google search.

Digital marketing gives accurate results and helps businesses real time.  It helps both B2B as well as B2C organizations. While it helps businesses find new pastures, it also helps gain customers through driving traffic to the websites. This is in stark contrast to the traditional paper ads, which leave us guessing about the reachability.