Month: December 2018

The PPC campaign to determine your presence.

On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. The major search engines make the majority of their revenue from advertising. Increasingly paid search ads are dominating SERPs and social channels. Use paid search to your advantage, especially if your site is new. […]

Use Google analytics to drive traffic

Google Analytics is an application that provides real-time statistics and analysis of user interaction with the website by tracking activity. Website owners analyze their visitors, with the objective of interpreting and optimizing website’s performance. Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates […]

12 tips to great social media marketing

Businesses took notice of social media that has revolutionized the way marketing is done. The benefits are endless with a well-executed social media strategy. Let’s take a deep dive into the best tactics around. 1. Plan your goals and objectives Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social […]